The client is a tour company who need a website and a marketing rollout to promote and sell destination tours in Berlin. They have requested the design to convey a strong sense of place, without using cliches that one might find in mainstream tour operators' visual presence.
The visual concept is based on journeying through the city and its history. Taking inspiration from Berlin’s U- and S-Bahn stations, the colour palette mimics stations’ colourful tiles with a retro feel that is consistent with the atmosphere in the city where the past is beautifully intertwined with the present.
This project was completed as part of the Shillington Graphic Design course.